How Celebrities Own Half the Business World
Celebrities are not just famous for their talents and beauty but also for their business acumen. Over the years, many celebrities have ventured into entrepreneurship and become successful business owners. Let’s examine how celebrities own a significant chunk of the business world.
Investing in Startups
Many celebrities have been investing in startups and emerging companies. They use their influence and capital to support new businesses and help them grow. These celebrities include Ashton Kutcher, who have invested in well-known companies like Airbnb, Spotify, and Uber, and Jay-Z, who has invested in companies like Uber and JetSmarter. These investments give celebrities a chance to diversify their portfolios and allow them to participate in the growth of new and innovative businesses.
Celebrities have also been launching their brands and businesses. They use their fame and social media platforms to promote their brands and generate buzz. For example, Kylie Jenner launched her cosmetics brand, Kylie Cosmetics, which quickly became a multi-million dollar business. Dwayne “The Rock” Johnson launched his tequila brand, Teremana Tequila, which has been an enormous success. By launching their brands, celebrities have been able to capitalize on their brand and reach a wider audience. These types of businesses can be a great way for celebrities to make a profit while providing them with a platform to promote their message and products.
Acquisitions and Partnerships
In addition to investing in startups and launching their brands, celebrities have acquired established businesses and formed partnerships. For example, Jennifer Lopez and Alex Rodriguez acquired fitness company The Mirror, which allows users to stream workouts from home. LeBron James has partnered with Walmart to launch a workout and fitness apparel line. Celebrities can also tap into existing customer bases by acquiring businesses, forming partnerships, and expanding their reach. These partnerships and acquisitions allow celebrities to reach a wider audience and provide additional revenue streams for their businesses.
Venture Capital Firms
Some high-profile celebrities have even gone so far as to launch their venture capital firms. These firms allow them to invest in a wide array of companies and startups with a more hands-on approach. For example, Will Smith launched his venture capital firm Dreamers Fund, which invests in startups solving some of the world’s biggest problems. Celebrities can significantly impact the business world by launching venture capital firms and investing in companies that align with their values and interests.
Fashion and Beauty
Celebrities have long been involved in fashion and beauty. They have launched their lines or become the face of existing brands. For example, Rihanna launched Fenty Beauty, a global phenomenon. Kim Kardashian has launched her shapewear line, Skims, which has succeeded. Celebrities can leverage their personal brand and influence to impact the industry by launching their lines or becoming ambassadors for existing brands.
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