Rihanna Has Been Hinting About The Launch of This New Product and We All Missed It

Rihanna has never failed to surprise her fans with her music and iconic fashion style. That’s why it didn’t come as a surprise that she’s been secretly teasing her fans with new Fenty products for about a year now.

Just a month after the successful launch of her Sun Stalk’r Bronzers, the singer turned entrepreneur is back with a new line of lip and eye products.

Stealth Advertising

The artist wearing Fenty’s brand new eye and lip products at the Fenty x Puma Coachella Party in 2018

In advance of the summer season, Rihanna just announced the launch of her limited edition Getting Hotter collection.  Better mark your calendars now as these products are set to drop on May 10 in Fenty’s online store, Sephora online, and Harvey Nichols. And, considering the clamor for her previous releases, they’re bound to get sold out quickly.

While the Grammy Award-winner only shared the 411 on her new products recently, she’s apparently been doing some stealth marketing for over a year. Observant fans will notice that Riri has been wearing her new line of brightly-colored eyeliners and lippies in several events during the past year.

Some news outlets say that she’s been clandestinely sporting the products as early as the Fenty x Puma Coachella Party in April 2018. Not long after that, she rocked them again while attending a Louis Vuitton fashion show.

New Fenty Products

The upcoming products offer seven new lipstick shades and three new eyeliner shades

The Getting Hotter collection is composed of two product categories: Poutsicles and Vivid Eyeliners.

Poutsicles, as its name implies, is a range of bright lipsticks set to make any pout stand out more. It comes in seven shades said to fit almost any skin tone. There’s the light blue shade, Motorboat, and the dark blue, Go Deep, which would complement cool skin tones. Meanwhile, people with warmer undertones will find the pinkish shade Alpha Doll and the orangey Sun Snatched more flattering.

The Vivid Eyeliners, on the other hand, come in three shades called Baecay, Baewatch and Baeside. All three colors make for a bold makeup look. The applicator, that comes with each tube of the liquid eyeliner, is specially designed to enable the user to make sharp wings and cat eyes.

Fenty’s Success

Fenty Beauty is also known for its inclusive foundation range which currently has 40 shades

Looking at the numbers, Rihanna’s makeup brand is definitely killing it. Some business analysts even believe that Fenty will soon outgrow Kylie Cosmetics, another celebrity-backed makeup brand, to become a billion-dollar empire.

According to statistics, most Instagram users actually prefer the singer’s products over Kylie Jenner’s recent offerings. It’s important to note though that each brand outranked each other in different product polls. Kylie Cosmetics still remain the top choice for highlighters while also ranking high for lip products. On the other hand, Fenty Beauty came out on top as the go-to brand for products like concealers, foundations and setting sprays.

The singer’s beauty brand was launched in 2017 and subsequently named as one of Time magazine’s best inventions of the year.