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The Obamas and Netflix Are Pairing Up to Give Us These Unique and Exciting Content

Years after their stint at the White House ended, everyone’s favorite power couple Barack and Michelle Obama are beginning to move forward to a new chapter in their career: producing content. Seeing the influence that online streaming currently holds, the duo has created an exciting partnership with Netflix.

Read until the end to know what shows and films they have in store for us:

Multi-Year Deal

Netflix gave the Obamas ‘free reign’ when it comes to developing the type of content that’ll fit their ‘brand’

Better get your binge-watching schedule sorted because Barack and Michelle-approved content will be coming soon on Netflix. Every member of the family can expect to see something that’s tailor-made to engage, uplift, or simply entertain them in the couple’s streaming repertoire, as Michelle promises.

The partnership was announced late last year with the couple expressing their excitement to produce shows that tell inspirational stories through their own production house, Higher Ground. And they’re one to talk when it comes to inspiring people.

The Obamas became part of the history when their patriarch, Barack, became the first African-American to ever hold the nation’s most powerful position as president. Seeing their triumph over restrictions caused by racial bias, they served as a beacon of hope to other people who are struggling to move up in society.

Higher Ground

The couple hired experienced producers, Tonia Davis and Priya Swaminathan, to help them run Higher Ground

The Obamas’ Higher Ground Productions was reportedly created as a means to harness the power of visual storytelling. It seeks to bring relevant issues like democracy, politics, race, and civil rights into the forefront to spark educational discussions among audiences.

Michelle and Barack have recently begun assembling a team of executives for the production company. They’ve just hired Tonia Davis and Priya Swaminathan to serve as Higher Ground co-heads. Swaminathan was a former executive director at Annapurna Pictures which is known for films like Her, The Ballad of Buster Scruggs and Booksmart. Meanwhile, Davis used to oversee and develop film productions for Chernin Entertainment.

What’s In Store

The couple is planning to make a film adaptation of David W. Blight’s historical novel about Frederick Douglass.

Here are some of the films and shows the Higher Ground and Netflix partnership has in store for viewers.

‘American Factory’ is a film that talks about the story of a Chinese billionaire who runs an Ohio factory which employs thousands of blue collar workers. The documentary has been previously shown at the Sundance Film Festival where it won the directing award. Expect to see the effects of a cultural clash when it finally arrives at Netflix this year.

Up next is ‘Bloom’ a series about fashion set in the Big Apple. Directed by ‘Nashville’ creator Callie Khouri, it will follow the trials and triumphs of women and people of color living in a post-World War II America.

For history buffs, there is Frederick Douglass: Prophet of Freedom. Based on a Pulitzer Prize-winning novel, the upcoming film will tell the story of the famous African-American abolitionist and statesman, Frederick Douglass.


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