Don’t Knock It Till You Try It- Promoting Your Business Offline
We get it- the world is completely digitalized now, and everything can be done with the help of a gadget and good Wi-Fi. But, whoever said offline marketing has to die for online marketing to get all the hype? Absolutely no one!
If you’re a small business, the chances are that your community will bring you the most success and help you flourish. So why leave out some good old fashioned marketing tactics while promoting your business?
Get ready for the nostalgia because we are about to take you on a ride back to the most popular marketing techniques before social media marketing became mainstream.
1. Business Cards!
Now, we ask you- when did hand out business cards stop being highly professional, and not to mention it, absolutely classy?
It’s instant marketing if you ask us. See a potential customer? Hand them a card. See a potential investor? Hand them a card. It’s literally that simple- and they don’t even cost much!
When designing yours, make sure that it looks professional but also unique and inviting. Don’t forget to mention all the important details like your name, business name, business logo, business address, your position, phone number, and email address.
2. Brochures and Flyers!
Whatever happened to those eye-catching flyers and brochures that businesses were so keen on investing in?
When you put something on the internet, potential customers will likely scroll by without even noticing it. But, if you hand a well-designed flyer to a passerby, they’re bound to give it a peek.
Now, take it up a notch and attach some sort of a coupon to the flyer and watch how business peaks over the following weeks.
3. Word-of-Mouth Marketing!
Never forget that the best promoter for your business is a satisfied customer. This is a powerful tool because the better product and customer service you have, the more likely you are to set off a chain reaction.
That said, there are a couple of ways that you can still encourage the boost of your business’ reputation, such as:
– sharing customers’ reviews
– creating a rewards program
– asking regular customers to recommend your business to friends
Create your personal team of brand ambassadors, and watch as your business takes the community by storm!
4. Community Networking!
Lastly, as we mentioned before, most likely, it will be your community that helps you flourish. So, you might have to step out of the office every now and then to promote yourself at community events. Such opportunities are the best ways to meet new people, spread the word out about your business, and show the people the face behind the company. If you come across as a good person, people are likely to give your business a try, too.
Small businesses need all the help they can get to keep running and keep business doors open, especially in these uncertain times. Hence, it would help heaps if you make a note out of the OG’s diaries and give your business the push it needs with offline marketing.
More in Business
Writing a Kick-Ass Business Plan
When starting a business, the first and foremost thing you’d require is a business plan. A business plan acts as a...January 14, 2021
Tried and Tested Job Tips for 2021
Coronavirus has gobbled up every ounce of normalcy that was ever present in the world. Your Christmas dinner became a solemn...January 13, 2021
Here’s All You Need to Know About Job Hunting During The Pandemic
From patience to generosity, from looking out for each other to standing against racism, 2020 has taught us a lot. But...January 12, 2021
Managing an Engineering Career During a Pandemic
Undoubtedly, 2020 was a less than ideal year for everyone alike. With the world engulfed in a pandemic, businesses swinging between...January 12, 2021
Dreaming of Owning a New Gas-powered Car in Massachusetts? Do It Before 2035!
Today, millions of people drive gas-fueled vehicles, but very few understand the ill-impact of the emissions from them. It is in...January 7, 2021
Career Expert Lists 6 Things You Must Not Say at a Job Interview
You can never know what’s going on in the interviewer’s mind when you walk into the interview room. Everything you say...January 4, 2021
5 Tips On How to Successfully Change Your Career in 2021
Let’s face it, 2020 has been hard on everyone, with millions stuck to deal with unforeseen financial troubles. Global industries are...January 4, 2021
Civil Leaders Offer Advice on How to Advance Your Career
The climb up is never smooth or easy. After all, there is a lot of competition, with everyone coveting prestige, power,...December 31, 2020
Here’s How You Can Use Both Your Strengths and Weaknesses to Your Advantage at the Next Interview
Everyone wants to believe that they are invincible. The reality, however, is always in much contrast to it. Obviously, you are...December 30, 2020