COVID-19 And Its Impact On The Sport Businesses
Though COVID-19 has negatively impacted almost every industry, some sectors are affected more than the others. The world of sports, for instance, is one domain that has witnessed much turmoil. You’ll be surprised to know that this level of restriction on sports hasn’t been observed since the upsurge of World War-II!
Yes, you heard us. Coronavirus has caused a massive halt on sports activities across the globe, one that no-one could have anticipated. Not only have the fans been left feeling deprived, but the entire business of sports has also tumbled down quite a few notches in terms of finances.
Let’s take a deeper look at the issue.
A Look at the Major Sports Events Cancelled in 2020
The Olympic and paralympic games were supposed to commence in the year 2020, but as we all know, they’ve been postponed to 2021. Not only has the preparation calendar of the athletes gone for a toss, but the worst part is also that it’s a huge blow for the countries that had invested in the event. Japan, for one, had already invested the US $26 billion towards the construction and preparation of the highly efficient National Stadium in Tokyo with an unblinking focus on getting huge returns from the investment.
And it’s not just that. Another globally popular event, FIFA 2020 has been put on hold till further notice! That’s heartbreaking news for football fans who were looking forward to their favorite teams battling it out on the field this year. Recently the FIFA community has also collaborated with the WHO to help people understand the severity of this deadly virus. But the truth is that despite the risks, fans wanted the championship to happen.
How the Sporting Economy has Fallen
The cancellation of the most prominent sporting events has completely stopped tourists (both domestic and foreign) from attending them live. As a result, the global sports market is facing losses to the tune of almost US $756 billion annually.
Moreover, with many restrictions on gyms, retailers, organizers, event management companies, sponsors, fitness clubs, and dietary supplements, industries related to sports are nearly facing bankruptcy. The only revenue being generated right now is from the licensing of television broadcasting rights and sponsorships.
The silver lining…
Keeping a positive outlook in such times of doom is the only way to overcome the turmoil. And just like every phase comes to an end, after a long downward curve of the market, these days new creative ways to support the sporting economy are seeing widespread adoption. Even though social distancing has reduced human connections to a large extent, people are being brought together through the re-launch of various online activities and that’s also promoting a spirit of fighting through the pandemic.
All that we as fans can do is keep our fingers crossed and hope to see our favorite players back in the game soon.
More in Business
5 Concrete Actions to Protect Your Wealth With Inflation Upsurge
If the COVID-19 pandemic was not enough of a challenge, inflation comes into play to worsen the financial crisis. In October...February 6, 2022
Want to Boost Your Career as an IT Contractor? Here Are Top 3 Proven Tips For You
The most accepting truth of this era is nothing else, but the tech industry is growing by leaps and bounds. Likewise,...January 27, 2022
A Demotion Is a Huge Career Blow – Here’s How You Can Get Back on Track
All employees want to be promoted — that is, climbing the ladder has always been on the vision board of every...January 21, 2022
Clever Money-Saving Tips To Get You Through 2022 And Deliver Big Returns In The Long Run
You must be familiar with simple money-saving tips such as bringing your lunch, buying your items from seasonal sales or shutting...January 17, 2022
Advancing Your Career While Working From Home
It is difficult to stay motivated these days, especially if you’re stuck working from home. Many people remain anxious about their...December 23, 2021
Taking Back Financial Control When Dealing With Inflation
Economic setbacks, financial restraint, and inflation – these are the words that may have been heard over the course of the...December 17, 2021
Want to Invest But Have No Clue About The Market? Here’s What You Can Do
Everyone knows that investing in the stock market reaps big rewards. We’ve all come across rags to riches investment stories that...December 7, 2021
Is Valedictorian Enough to Succeed in Life?
In the modern world, especially in less developed countries, students are gauged and valued upon their school performance. This is ofttimes...December 5, 2021
Should You Pay Off Your Student Loan or Save For a Down Payment?
If your student loans are acting as a hindrance between you and your American dream, we’ll advise you to hold on...December 3, 2021