Couple Kristen Bell and Dax Shepard Collab with Walmart for New Baby Care Brand

Putting their half a decade’s worth of experience as parents, Kristen Bell and Dax Shepard just launched their new baby care brand in collaboration with Walmart.

Called Hello Bello, the brand is exclusively sold at the retail giant’s stores nationwide and features affordable and plant-based baby products from diapers to shampoos.

Two Years in the Making

Bell revealed that she and her husband, along with advisers, have been working on the brand for two years now while guesting on the Ellen Degeneres Show.

According to her, she wanted to create affordable products that she herself would use to care for her children. Bell also admitted about being a serious label-reader when it comes to choosing products for her kids. Thus, she wants to have a line of baby products that other moms like her could trust and buy at affordable price points.

The comedy power couple, who married in a small $142 wedding in 2013, are now parents to two daughters, 5-year-old Lincoln and 4-year-old Delta.

Bell and Shepard have time and again made the news with their funny takes and tips on parenting.

Plant-based and Affordable

Hello Bello features a wide array of baby products like cute printed diapers, bath time essentials, and even laundry detergent. The products retail from as cheap as $1.88 to about $23.94 and are also available to order at the Walmart website.

Another selling point of the brand is its use of environmentally friendly materials with all of the products being made from plant-based and renewable sources. For example, their diapers are manufactured using fewer materials than regular diapers while still being as absorbent.

According to parenting site estimates, American parents typically spend about $50 every week on baby food and diapers alone.

Other Ventures

Bell and Shepard made most of their wealth starring in dozens of comedy films and television shows.

The beautiful blonde got her big break when she got the starring role in the hit teen series Veronica Mars in 2004. She would then continue to work in other successful shows like Gossip Girl and the critically-acclaimed comedy series, The Good Place. She is also known for being the voice of Anna in the extremely successful animated film, Frozen.

The adorable couple first met in 2007 at a mutual friend’s birthday bash but didn’t get along. They met again two weeks later at a hockey game where they finally hit it off.

Meanwhile, Shepard is known for his work as a writer and director for the MTV-produced practical joke reality show Punk’d and as a cast member of the dramedy, Parenthood.

However, the couple has also gone on other money-making ventures off the screen.

Just last year, Bell worked with other actors to participate in This Bar Saves Lives, a snack bar company founded in 2013 with a mission to feed a starving child for every bar purchased.

Meanwhile, Shepard is now hosting a relatively popular podcast called Armchair Expert where he discusses the “mess” that comes with being a human getting inspiration from his own life experiences and a degree in anthropology.