Bobbi Brown’s Tips On How to Prevent Your Business from Closing Down During the Coronavirus Pandemic
The professional makeup artist, Bobbi Brown, who was formerly the CEO of Bobbi Brown Cosmetics has, after leaving the company, laid the foundation of Beauty Evolution, LLC. However, this pandemic has not been any kinder to her business. Brown stated that her professional situation has been exasperating due to various reasons apart from revenue cuts. Physical distance from the team was one of those.
Yet she did not let these issues infuriate her or stop her from achieving her goals. At the CNBC’s multiplatform financial wellness and education initiative, conducted in league with Acorns, she shared 4 business tips to survive this difficult economic situation caused by the pandemic.
Tip #1- Do not give up
Juggling between work and family was a major challenge for women even before the pandemic crisis. With the increased responsibility of homeschooling children and cooking extra meals for the family, their life became even more hectic.
A survey shows that 63% of working mothers and 43% of working fathers had to put additional efforts in childcare during the international lockdown. Bobby encourages business owners to rise to the challenge and to not lose hope. She termed women as “multitaskers” and advised them to remember this identity in face of any hurdle.
Tip #2- Build relationships through social networking
Physical networking has come to a halt since COVID-19 hit the world. Brown suggests continuing building relationships on social networks namely Instagram and LinkedIn to gain popularity and new clientele. Social platforms can encourage an inflow of new and better ideas and provide an opportunity for growth.
Tip #3- Try to find a positive aspect
Revenue cuts, reduced profits, and no outlet to shed the negative energy accumulated due to the prevalent stressful situation can be an adequate reason for falling into depression. But fighting that stress and embracing the change is a heroic act not everyone can perform.
Brown gives her own example of how she sold off her company to Estee Lauder in 1995 and again, after about 2 decades, started a new business, Beauty Evolution from scratch. She asks her followers to view the positive aspect of everything. This pandemic has opened the doors of online platforms to businesses that were earlier cautious of treading strange waters.
Think outside the box
Bobby says it’s important to stay in business for as long as possible. Research shows 60% of businesses would not come back to life after the emergency situation of COVID-19 has subsided. Try to adopt a new business strategy, shift your business online, or target a new product market. If closing down the current business is the only option then try to come up with a new business idea that you feel will be more profitable in the given economic situation.
Getting advice from those who have been through the same situation as you and have experience of surviving those ill-fated times is incomparable. Keep your hopes high for the future and help progress your business with confidence to achieve the success you dreamt of.
More in Business
Writing a Kick-Ass Business Plan
When starting a business, the first and foremost thing you’d require is a business plan. A business plan acts as a...January 14, 2021
Tried and Tested Job Tips for 2021
Coronavirus has gobbled up every ounce of normalcy that was ever present in the world. Your Christmas dinner became a solemn...January 13, 2021
Here’s All You Need to Know About Job Hunting During The Pandemic
From patience to generosity, from looking out for each other to standing against racism, 2020 has taught us a lot. But...January 12, 2021
Managing an Engineering Career During a Pandemic
Undoubtedly, 2020 was a less than ideal year for everyone alike. With the world engulfed in a pandemic, businesses swinging between...January 12, 2021
Dreaming of Owning a New Gas-powered Car in Massachusetts? Do It Before 2035!
Today, millions of people drive gas-fueled vehicles, but very few understand the ill-impact of the emissions from them. It is in...January 7, 2021
Career Expert Lists 6 Things You Must Not Say at a Job Interview
You can never know what’s going on in the interviewer’s mind when you walk into the interview room. Everything you say...January 4, 2021
5 Tips On How to Successfully Change Your Career in 2021
Let’s face it, 2020 has been hard on everyone, with millions stuck to deal with unforeseen financial troubles. Global industries are...January 4, 2021
Civil Leaders Offer Advice on How to Advance Your Career
The climb up is never smooth or easy. After all, there is a lot of competition, with everyone coveting prestige, power,...December 31, 2020
Here’s How You Can Use Both Your Strengths and Weaknesses to Your Advantage at the Next Interview
Everyone wants to believe that they are invincible. The reality, however, is always in much contrast to it. Obviously, you are...December 30, 2020