This is the Real Reason Why Billionaire Kylie Jenner Started Her Cosmetics Company–and It’s Not Because of Money

This year, 21-year-old Kylie Jenner was hailed by Forbes as youngest self-made billionaire ever. And the ‘Keeping Up With the Kardashians‘ star and social media influencer has her company, Kylie Cosmetics, to thank. But despite this monetary success, people’s would be surprised to know that money isn’t really the young entrepreneur’s primary motivation when it comes to her business.

Passion for Makeup

Kylie Cosmetics was initially known for their lip kits inspired by Jenner’s own full lips

In an interview for the cover of Harper’s Bazaar Arabia, Jenner said that she began Kylie Cosmetics because she wanted to follow her passion for makeup. She also revealed that she didn’t think too far into the future and about being ‘super successful’. According to the mother of one, she just knew her talents and that she was interested in lips and lipsticks. Still, she says that she feels very blessed every day to have a career that also allows her to have fun.

Originally known as Kylie Lip Kits, the company was founded in 2015 and has seen fast growth since. It was valued by Forbes in 2018 at $800 million and climbed to $900 million in 2019. This brought Jenner’s fortune to a whopping $1 billion when combined with her other assets. The brand first gained widespread popularity with their matte liquid lipsticks which would often sell out fast after each release. The company has branched out to create other makeup products since from eyeshadows, concealers and even makeup brushes.

Personal Struggles

Jenner gave birth to her first child, Stormi, in 2018

In the same interview, the young business owner also opened up about her experience and struggles growing up in the public eye. According to Jenner, she can’t recall a time when she had privacy with her family starring in a highly-popular reality show since she was just nine years old. Still, she was able to keep her entire pregnancy with her daughter Stormi Webster, born to her and boyfriend Travis Scott, a secret from the public only revealing it after the baby was born.

The birth of her daughter, she says, further flamed her desire to keep some moments of her life private. She also says that she likes spending time with Stormi and taking a week off when she gets stressed out. This is her way of ‘coming back together’ whenever she feels overwhelmed.

New Brand

All of the products in the line are said to be paraben-free, sulfate-free, gluten-free and vegan

But while she gets tired from time to time, Jenner shows no signs of stopping just yet. Recently, she further expanded her business empire with the launch of her own skincare line Kylie Skin. The line offers a variety of products from facial washes to toners to eye creams. While Kylie Skin began with six basic skincare products, they’ve also released makeup remover wipes and a Kylie Skin Travel Bag as of latest.

The products were met with mixed reactions but still managed to sell out mere hours after their launching last May.