Kim K Really Wants to Make Her Style More Affordable For Fans, So She Came Up With This New Collection
Say what you want about the Kardashians but there’s no doubt that they have personal styles coveted by other women.
Some may argue that having the amount of money and clout they have, it’s kind of expected that they dress impeccably well. Kim Kardashian wants to change that belief.
Wanting to make her style more affordable for her fans, Kim K has recently teamed up with a luxury goods designer to create a line of Kardashian-approved sunglasses on the cheap.
New Line of Sunglasses
The 38-year-old trendsetter just announced her partnership with Carolina Lemke, an Israeli designer specialized in eyewear. The seven-piece collection was designed by Kardashian herself and features sci-fi inspired retro-90s sunglasses.
Kardashian first took interest in Lemke’s after seeing the ad campaign released in Israel that her friend, Bar Rafaeli, modeled for. Soon after, the two parties were meeting with each other to discuss how they can introduce Lemke’s brand to the American market.
They ended up doing a collaboration and enlisting Kardashian as both designer and investor for the brand. According to Kardashian, her role as designer enabled her to participate in every step of the ‘fun’ process of creating sunglasses.
Kim K’s Designing Process
When it came to designing her sunglasses, Kardashian said that she chose shapes, sizes, and colors that she rarely sees in stores but always wanted to wear. Thus, she ended up with a collection of sunglasses with sporty shapes and colorful lenses.
Another aspect she paid attention to is the pricing of her collection. Kardashian wanted to create products that are affordable enough for regular women who want to emulate her style without breaking the bank. What more, she wanted these products to be as high quality as possible.
According to PopSugar, the sunglasses are currently being sold for $90 a pop on the Carolina Lemke official website.
Reflection Of Her Personal Style
The affordable yet high-end collection is somewhat a reflection of Kardashian’s personal style.
According to the reality star, she embraces a ‘high-low’ approach when it comes to dressing herself. This means styling her high end, designer clothes together with cheaper retail clothes on the daily. An example outfit using this high-low principle is Kardashian’s habit of wearing American Apparel jeans with Chanel jackets and other designer items.
Some of her favorite ‘low end’ clothing brand are H & M, Zara and, of course, American Apparel where she buys her hoodies and tank tops. On the other hand, her favorite designer labels are Gucci, Tom Ford, and Yeezy, which is owned by her husband Kanye West.
The collaboration isn’t the star’s first foray into the fashion business. She has previously owned a chain of boutique stores called DASH together with her sisters, Khloe and Kourtney. Starting with one store in Calabasas back in 2006, the sisters managed to expand their brand into two more locations before closing shop in 2018.
More in Rich & Famous
This is the Real Reason Why Billionaire Kylie Jenner Started Her Cosmetics Company–and It’s Not Because of Money
This year, 21-year-old Kylie Jenner was hailed by Forbes as youngest self-made billionaire ever. And the ‘Keeping Up With the Kardashians‘...September 18, 2019
The Crazy Story About How Comedian Katt Williams Allegedly Lost $59 Million of His Fortune
It’s ironic how it’s actually comedians, whose job is making other people laugh, that usually tend to live troubled and unhappy...September 18, 2019
Robert De Niro’s Large Fortune Finally Unveiled Amidst Divorce Scuffle–Here’s How Much of it He Might Lose in the Settlement
Robert De Niro is one of the most recognized actors in Hollywood. His prolific acting career spans decades and dozens of...September 18, 2019
The Amazing Story of How Will Smith Became a Real Life ‘Fresh Prince’ With an Expansive Real Estate Portfolio
Will Smith has had one of the most interesting career tracks in Hollywood. Starting out as a rapper donning the name ‘The...September 18, 2019
Is It Wise to Roll Your Student Loan as Part of Your Mortgage?
As the debt accumulation in America continues to rise, more people are looking for feasible ways to keep it under check....September 18, 2019
Here’s a Rare Look Inside Hillary and Bill Clinton’s Cozy Home in Washington D.C.– It’s More Colorful Than You’d Expect
Celebrity homes often get the spotlight when it comes to magazine features. So, it’s quite refreshing to see other public figures,...September 18, 2019
Jay-Z and Beyonce Are the Ultimate Power Couple With a Combined Fortune That’ll Make Your Jaw Drop
If the world of popular music has a royal couple, that would probably be Jay-Z and Beyonce. Both individually and as...September 18, 2019
Home Owner? Here’s How To Know If Your Fire Insurance Policy Is Sufficient
According to the founder and CEO of Lionshare Partners, Chris Jackson, a lot of insurers have made consumers’ ability to get...September 18, 2019
Rihanna is Living Her Best Life With Billionaire Boyfriend Hassan Jameel — Here’s Proof
Rihanna has surely gone a long way from her humble beginnings in her home country of Barbados. Not only is she...September 18, 2019