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Love Fashion? Here’s Why You Should Avoid Getting Entangled in the Logos Drama


Another 90s fashion trend has popped its head back to infamy. The logos craze is back again, bigtime. According to Josh Schulman, the CEO and President of the Coach Brand, during the company’s 2nd quarter review, investors cited that there was a global rise in luxury brands sporting logo products.

Contrary to reports made by Us Weekly, many people can’t afford the price tags that such attires come with. Gucci suits can retail as high as $6,500 and Fendi pantyhoses can cost as much as $220.

Industry analysts have pointed to the recent trend as “logo mania” or the “Guccification of the industry. Oliver Chen, the managing director of Cowen & Co. concurs that the latest fad seems here to stay. He mentions that having analyzed retail and luxury goods through the years, the trend has been accelerating year in, year out.

Chen added that the latest craze is quite different to other periods when logos were the main focus in the fashion industry. Compared to the 1980s, he cites that there has been a massive change in how consumers have embraced the trend.

Chen noted that logos are now worn with a playful touch. He opined that the logo worship craze has inspired generations of consumers to feel free and partake in the engagement. Still, there are ways for fashionistas to dress aptly according to the times without having to break the bank.

Mind the Future

Following trends can be a fun activity. However, buyers need to be wary that their ventures don’t result in financial-damnation going forward

As per the laws of compounding interest, dollars saved today could have extra value in days to come. With this in mind, buyers need to gauge whether the hundreds or thousands of dollars spent on fashion is worth the effort.

In essence, there are a couple of key elements that need to be highlighted. Buyers seeking to spend vast sums on fashion need to ensure that they don’t choke their credit cards, need to have a rainy day fund at the ready and that there are regular monies deposited to retirement accounts. Once these boxes are ticked, then, one can proceed to cop luxurious fashion items.

Wants Versus Needs

Kathleen Grace, a financial planner and the managing director at United Capital Financial Advisers, believes that many marketing campaigns today seem to emphasize on the quick acquisition of fashion utilities

Grace shared that because of the hurried rush in which those campaigns are carried out, many people tend to be unable to distinguish between which clothing items and accessories are want and which are necessities. So prevalent is the issue that Grace shared that at times, she finds herself having to hold herself accountable for the shopping decisions she makes. She shared that she adores Chanel bags and shoes which makes her prone to making impulse purchases.

For those unable to make a distinction between a want and a need, she believes that there are two ways for one to make a judgement call. The first step lies in identifying how and why to spend finances. The second step is weighing the options available. She opined that when it comes to making purchases, buyers need to think of everything as a trade-off.

Full Price is a Bore

Chen shared that while luxury brands are dear, consumers can mix and match to achieve the desired looks they are looking for. He shared that when it comes to fashion, there really are no rules. Chen added that vintage items can be paired up with branded items to achieve a unique look without necessarily looking cheap.

He believes that the recent logomania trend has emerged at a time when the fashion world is changing. The change means that clothing items are now more accessible to buyers. Chen cautioned that it’s not necessary for buyers to over-commit themselves to the cause. He shared that vintage stores and websites offer great options for fashionistas to upgrade their wardrobes.

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