The Financially-Savvy Reason Model & Philanthropist Natalia Vodianova is Branching Out to Invest in Start-Ups
Proving she’s more than just a pretty Russian supermodel, Natalia Vodianova impressed the world with her rags-to-riches life story growing up in a poor district in her home country to earning a seven-figure salary from Calvin Klein. She even made Forbes list for top-earning models in 2012 when her annual income reached $8.6 million.
And it looks like she managed her money well judging from the various ventures she’s been investing on in the past years.
One of her latest investments is put on United Kingdom-based company called Little Tummy which is a baby food delivery service. This is significant because the investment is actually her first foray outside the technology sector. What more, it’s also her first time to lead a funding round herself.
But, aside from the financial benefits that this decision brings, it looks like the company is close to Vodianova’s heart who’s a mother herself. According to the model-turned-entrepreneur, finding Little Tummy was ‘love at first sight’. Apparently, the mother of five was actually looking to begin her baby food company ten years ago saying how she’s the type of mom who used to cook baby food herself.
According to Vogue Business, it was Nadine Hellmann, one of Little Tummy’s co-founders, who messaged Vodianova after finding her email on Instagram. While they were already in contact with 60 other venture capitalists, Hellmann says that she felt like the model’s passion for the company’s products would be helpful in building their brand.
Mixing Business & Philanthropy
Meanwhile, Vogue described her strategy of investing in for-profit companies as part of a ‘purpose-minded investment thesis’ which mixes both philanthropy and business. This is evident in Little Tummy’s activities of donating meals to a community fridge as well as hosting free weaning workshops. As Vodianova explains, she believes that businesses which are also purposeful will win in the long run.
This business philosophy is also reflected by the other companies she chose to put her money. There’s Elbi, which is a platform that lets people make donations to a charity on social media. Founded by Vodianova herself in 2015, the venture is done in partnership with publicist Timon Afinsky. There’s also Flo, an app for monitoring women’s health, which has reportedly become the largest female community online in the world.
Vodianova is not alone as a model-turned-venture-capitalist though. In fact, a new ‘class’ of high-profile investors who also have successful careers in other industries, from entertainment to fashion, has been observed in recent years.
There’s supermodel Karlie Kloss, for one. Aside from being an in-demand model, the 26-year-old has backed various companies from Lola , a feminine care brand, and StockX, which is a site dedicated to reselling sneakers. Meanwhile, tennis star, Serena Williams, has even started her own fund, Serena Ventures, to support startups owned by women and people of color.
More in Pocket Change
Despite Performing Well, You’re Still Not Promoted. Here’s Why That Happens
It’s frustrating to stay in a job that doesn’t seem to have any plans of growth for you. This is especially...October 24, 2019
Going to Your Dream School May Hone Your Skills for Your Career, But Here’s How Early Applications Become Problematic
When the college admissions scandal erupted early this year, it gave out a bad reputation for the application process of most...October 23, 2019
“I Want to Save, But It’s Hard”: Here Are a Few Super Effective Ways You Can Fool Yourself Into Saving
Saving is the key to a brighter, financially secure future — this is something we all know about. And yet, there...October 22, 2019
Think You Need a New One? Here Are Things You Could Buy Second-Hand That Will Surely Save You Money
New isn’t always better and your savings would approve of that. We all need a lot of things, but that doesn’t...October 21, 2019
Will Your Family Inherit Your Debts Once You Die? Here’s the Scary Truth You Need to Know
With the left and right loans and debts from different lenders, it seems it’s impossible that you will be able to...October 18, 2019
Guess How Much Nicki Minaj, Who Retracted Her Retirement Statement, Earned Last Year
When Nicki Minaj announced that she was retiring in September, everyone was confused and her fans went wild. Is this for...October 17, 2019
This is How American Singer and Lion King Star Donald Glover Impressively Earned THIS MUCH Last Year!
It’s hard not to love David Glover in all his glory. The man is undoubtedly talented – from acting, singing, rapping,...October 16, 2019
This Model’s Brainchild is Now an Eight-Figure Company – That’s Because of These Jaw-Dropping Secrets
You always hear about successful entrepreneurs saying putting up your own business from scratch is hard. This is in no way...October 15, 2019
Thinking about a Career Change? These Are the Unexpected Things That Might Happen During the Process
The hard truth is this: if you really don’t want your work, it won’t adjust for you to like it. There...October 14, 2019