Here’s Why J Lo and Alex Rodriguez are Investing Millions of Dollars on This Indian Company
While other celebrities are busy with endorsement deals, Hollywood power couple Jennifer Lopez and Alex Rodriguez are doing something else. Instead of lending their face to big brands, the couple is investing their hard-earned millions directly into these companies.
According to reports from Economic Times, the celebrity couple has recently decided to put $6 million on the Indian startup company, Sarva. The three-year-old company is currently focused on expanding their yoga studios of which they have 91 of in India.
Aside from the couple, founder, Sarvesh Shashi, has also managed to rope in other big-time investors from the United States. Most of them are also in the wellness and fitness niche including Mark Mastrov of 24 Hour Fitness Worldwide, and David Giampaolo, who’s known for Zumba Fitness.
As of latest, Sarva reports garnering investments worth a total of $8 million in equity financing. In total though, they’ve managed to raise around $15 to 20 million including pledges they got from the previous year. The company seems to be quite popular in their home country as well as having received support from Bollywood celebrities like Malaika Arora.
Convincing J Lo and A-Rod
According to a statement from Lopez, their decision to invest a large sum of money on the startup was the result of her personal experience with yoga. Saying how the practice has benefited her both physically and emotionally, she believes that Sarva’s intention to spread yoga practice further complements her own principles.
While Lopez and Rodriguez are fully on board now, it took two months and a couple of cross-Atlantic trips before Shashi was finally able to secure their trust. It also helped that Rodriguez was already acquainted with one of Sarva’s backers, Mastrov.
The couple’s wariness isn’t surprising though as both of them are quite experienced when it comes to investing. In fact, Rodriguez has his own firm, A-Rod Corp., through which he makes most of his investments. He currently has stakes in companies from niches like media and entertainment, fitness and real estate.
Meanwhile, Lopez seems to like to keep her hard-earned millions in real estate, owning multiple high-value properties all over the US. The entertainer has an estimated net worth of $400 million, most of which are from her successful music career. On the other hand, her former baseballer fiance has a rather impressive total career earnings of $480 million according to sources.
The Wellness Market
Seeing how well companies in the wellness niche are currently doing, it seems like the couple made the right decision with their investment. According to Economic Times, the wellness and fitness market is worth $4.2 trillion with the yoga niche being pegged at $80 billion.
If things go as planned, Sarva is looking to expand their services in the Indian subcontinent to 500 studios spanning 15 major cities by the year 2022.
More in Business
Will Your Family Inherit Your Debts Once You Die? Here’s the Scary Truth You Need to Know
With the left and right loans and debts from different lenders, it seems it’s impossible that you will be able to...October 18, 2019
Guess How Much Nicki Minaj, Who Retracted Her Retirement Statement, Earned Last Year
When Nicki Minaj announced that she was retiring in September, everyone was confused and her fans went wild. Is this for...October 17, 2019
This is How American Singer and Lion King Star Donald Glover Impressively Earned THIS MUCH Last Year!
It’s hard not to love David Glover in all his glory. The man is undoubtedly talented – from acting, singing, rapping,...October 16, 2019
This Model’s Brainchild is Now an Eight-Figure Company – That’s Because of These Jaw-Dropping Secrets
You always hear about successful entrepreneurs saying putting up your own business from scratch is hard. This is in no way...October 15, 2019
Thinking about a Career Change? These Are the Unexpected Things That Might Happen During the Process
The hard truth is this: if you really don’t want your work, it won’t adjust for you to like it. There...October 14, 2019
Superman’s Intervention: Here’s How Much Billionaire Li Ka-Shing Pledges to Aid Struggling Businesses in Hong Kong
Every cloud has a silver lining, the proverbial saying goes, and as much as it is nice to look at the...October 11, 2019
Think You Know Everything about Retirement? This Man Left Work at 65 and Was Shocked to Learn About These Things
We’ve all dreamed of handing our resignation letter to our bosses without thinking if we could live another day without a...October 10, 2019
It’s Hard to Talk to a Difficult Employee but We Know These Secrets to This Rigorous Task
As a boss, you can’t escape having to deal with toxic employees despite having to think about tons of other things....October 9, 2019
Building Your Credit Score Is Not THAT Hard – You Might Already Be Improving Your Rating Unknowingly!
You may have not heard of the term credit score until you needed to borrow money for something pricey you’ve been...October 8, 2019