Apple Inc. Made an Announcement That Led to Investors Pulling Out
Last August, Apple Inc. became the very first company in the entire world to hit the trillion mark. Founded by the late Steve Jobs in the 70s, this tech company totally changes the game in the world of smartphones and computers. The company’s shares hit $207.5 which sealed the deal and become the first company to hit this milestone after US Steel did it back in 1901 when they became the first billion dollar company in the world.
However, it would seem that things are about to change when Apple officially announced last week that they will stop reporting how many products they have sold each quarter, and that includes all the iPhones, Macs, iPad sales.
No More Sales Reports
The company’s CFO Luca Maestri announced this during their Apple’s earnings call earlier this month. This will officially begin when the December quarter hits. This trillion dollar company always breaks down how much they have sold especially with their iPhones. Maestri said in a statement that they have always wanted to make their main objective to be enriching people’ lives and because do that, strong financial reports must follow.
He also stated that the number of iPhones and Macs they sell each quarter does not represent the overall strength of their company. However, he admitted that providing such information will make their investors content and have full trust toward them. They have done this for the past 20 years which helped their market value up.
This totally shocked the business world especially after the latest iPhones becoming more profitable than ever. The most expensive iPhone in the market at the moment is at $1,449 which is the iPhone XS Max. However, they still didn’t manage to meet Wall Street analysts’ expectations last quarter, which led to Tim Cook saying that every single time they launch a product, it always gets affected by the foreign exchange rates.
The reason why Wall Street analysts and Apple investors wish to know the average selling price of the Apple products is to monitor the financial health of the company. Experts think that Apple decided to make this move because they are anticipating major changes that may include the end of the iPhones.
Neither Apple CEO Tim Cook or any of their executives revealed other reasons for their sudden decision, which is making more of their investors anxious that led to some of them pulling out. Analyst Piper Jaffray also said that Apple may be doing this to change the focus and navigate it towards the service revenue per user instead of the number of sales.
Experts Take On The “New” Apple
Since experts believe that the trillion dollar company has finally reached its peak, it is now trying to turn into another direction with its profitability and success measures. It is obviously no longer the kind of tech company that the world has seen years ago, it has become a tradition for some people to wait for the new Apple iPhones every single year so that, they could replace their old ones. However, Apple no longer wants to give people that effect, they want more than just that.
Experts could not help but wonder if Apple may be hiding something or if it is just a new strategic move. Investors panicked when Apple revealed their desires to stop providing units for their products. According to analyst Timothy O’Shea, this decision may be based on Tim Cook’s desire to conceal softer sales in the next few years, since for the first time in history, they will disclose services gross margin which is the stock’s potential catalyst.
Wall Street analysts like Bank of America, J.P. Morgan Chase, Bernstein, Goldman Sachs, and more all have different thoughts regarding this recent and massive move from one of the biggest companies in the world.
More in Business
How to be Better at Work With a Job Makeover
You may start noticing some unpleasant occurrences as part of warning signals. When you see that your professional life is swinging...February 21, 2019
Porsche Makes in Six Seconds What Some US Employees Make in One Week
Staveley Head’s Report Two months ago, Staveley Head, a motor insurance provider based in the UK considered the financials of fourteen...February 21, 2019
How To Be Debt-Free in 2019
The yuletide in the air is almost fading away, yet we are faced with the big task of checking out our...February 21, 2019
Ariana’s Thank U, Next Beats Beatles’ Record after 60 Years
Ariana Grande is so talented that whenever she picks up a microphone, her voice sends chills down our spines. The gifted singer currently...February 21, 2019
Business Tips for First-Time Business Owners
Starting and owning a business is everyone’s dream. Yet, the road to achieving this dream is not all smooth. Most young...February 21, 2019
Celebrities That Get the Most Pay for Each Sponsored Instagram Post
It turns out that the social networking app, Instagram, known to a lot of people as a mobile application for sharing...February 21, 2019
Study Shows 40% of Millennials Do Not Prioritize Saving for their Retirement!
Most millennials today are enjoying their lives by eating out at fancy restaurants, buying their favorite expensive high-end gadgets or traveling...February 21, 2019
Watch Out for These Hidden Retirement Fees and How to Avoid Paying Them!
Most financial advisors advise their clients to save and build their retirement fund while they’re still young. Our retirement funds serve...February 21, 2019
How to Deal With Rising Insurance Costs
Most financial experts will advise the young workers to start saving early. If you save early, you’ll have more time, freedom,...February 21, 2019